WORKS / CONCEPT DEVELOPMENT + IMPLEMENTATION
VECCHIA E NUOVO Flagship
Dosan Park, Seoul
Re-branding and flagship for existing brand in preparation for planned business expansion. The concept is “Comfort Food in the City”. A down-to-earth hip bakery café with organic and free-trade coffees, rustic artisan breads, wholesome pastries, panini & pasta menu, healthy beverages and cold to-go menu. Reflecting the brand name, the MD and environment fuses Old World craft and New World innovation. Minimal industrial space installed with state-of-art refrigerated showcases, vintage machinery wheels and over-sized surgical lamps. BI program includes recyclable packaging, eco bags and donation message pins.
Concept Development + Implementation
Kitchen / Showcase Design