WORKS / CONCEPT DEVELOPMENT + IMPLEMENTATION

VECCHIA E NUOVO Flagship
Dosan Park, Seoul

Re-branding and flagship for existing brand in preparation for planned business expansion. The concept is “Comfort Food in the City”. A down-to-earth hip bakery café with organic and free-trade coffees, rustic artisan breads, wholesome pastries, panini & pasta menu, healthy beverages and cold to-go menu. Reflecting the brand name, the MD and environment fuses Old World craft and New World innovation. Minimal industrial space installed with state-of-art refrigerated showcases, vintage machinery wheels and over-sized surgical lamps. BI program includes recyclable packaging, eco bags and donation message pins.

Concept Development + Implementation
Marcia Iwatate
Interior Design Lighting Design Kitchen / Showcase Design Tableware Selection
Reiko Okamoto
BI Design
photography © Nacása & Partners
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exterior view

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