WORKS / CONCEPT DEVELOPMENT + IMPLEMENTATION

JAJU
Garosugil, Seoul

Jayeonjui (meaning Naturalism), originally launched by the Korean hypermarket E-mart, was rebranded as JAJU when it’s operations were moved to sister apparel company Shinsegae International. Marei was commissioned to direct the MD program and shop design of JAJU’s first flagship shop on Garosugil Street in Seoul with the central concept “Urban Nourishment”. Located in a trendy, incubation-type area, we cross-merchandised between a selection of existing and new products, and developed some original products to provide the “Missing Link”.

Concept + Implementation
Marcia Iwatate
Reiko Okamoto
Interior Design Furniture Design Lighting Design
jaju001.jpg

exterior view

jaju001s.jpg jaju002s.jpg jaju003s.jpg jaju004s.jpg jaju005s.jpg jaju006s.jpg jaju007s.jpg jaju008s.jpg jaju009s.jpg jaju010s.jpg jaju011s.jpg jaju012s.jpg jaju013s.jpg jaju014s.jpg jaju015s.jpg jaju016s.jpg jaju017s.jpg jaju018s.jpg jaju019s.jpg jaju020s.jpg
< >