WORKS / CONCEPT DEVELOPMENT + IMPLEMENTATION
SSG Food Market
Informal Japanese dining with the concept [Kurau: to chow down] set in a black-on-black environment and sensual lighting. Serving lunch to the basement food market shoppers and dinner to the younger upscale neighborhood residents, the menu features handmade soba under the supervision of 9th generation Sarashina Horii of Tokyo, open Robata grill, sushi & rolls, and Kushiage skewers. Late night bar time shifts to sexy red. The bamboo garden echoes the venue name, “A Dream Cradled in a Basket”.
Concept Development + Implementation
chopped charred beef roll