WORKS / CONCEPT DEVELOPMENT + IMPLEMENTATION

GRAMERCY HALL Deli
Shinsegae Department Store Main Branch B1F, Seoul

With the popularity of the made to order take-away of the original Gramercy Hall located in SSG Food Market, the client requested for a new deli format to open in the renovated basement food hall of Shinsegae Department Store, Main Branch. Popular items were selected from the existing restaurant menu and new lunch box menus were developed, including a micro-waveable pasta bowl and popular Korean menu items such as gimbap, bibimbap and bulgogi.

Concept Development + Implementation
Marcia Iwatate
Reiko Okamoto
Interior Design Kitchen Design BI Design
photography ©
Refined Visual Min Kyu Kim
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